OUR VALUES PUT FORDWARD

A new blazon-shaped logo to illustrate the quality of our offering and the apparition of a person instead of the rooster symbolize the customised and people-foursed core values of Gîtes de France

• 2 TV advertising campaigns run in parallel allowed the promotion of the Gîtes de France "et vos vacances prennent un autre sens" (Gites de France give your holidays another dimension), since 2011 this campaign promotes the excellent value-for-money positioning of Gites de France
• www.gites-de-france.com :  the official Gites de France website with over 6 millions unique connexions is among the top 10 online holidays booking websites. It's now at the heart of the searching, planning and booking of our offering with 40% of our business coming from it. It's a true gateway to the Gites de France offering allowing our customers to :
•            find informations on our products, latest additions ans special deals
•            choose their destination through a search engine (themes, equipment..) combined with a geographical filter and giving them the choice to either just on option on or it on buy it on line
•           order guides, vouchers or gifts boxes via the online library
• Partnerships over the web allow to reach a wider audience through the targeted initiatives such as gites -de- france- charme.com for charming destinations, 2000 week ends.com for 90€ (stays during the 1st week of october), mai-toi-au-vert.com (for 200€ stays over 1 week in May),  .gites-de-france.com (for the online library to buy guides, vouchers and gift boxes

Gîtes de France is a movement which continues to innovate and to distribute its know-how:

• For sustainable development: implementation of an environmental approach, Ecogites in partnership with the Region Pays de la Loire
• For access for disabled persons to a touristic offer: development of the "Tourism and disability" label.